The Death of Bling

First of all I hate the word 'bling'. I don't like the way it sounds, I don't like what it stands for. But I come with good news: Bling Is Dead. That's right, it's finished. Well, maybe we will let male rappers wear it, but they are only parodies of themselves anyway, to us, the people, Bling is finished. It has become (finally) unsightly, unironic and unfashionable. To announce one's wealth (or lack thereof) so gaudily is beyond cheap, it is just tasteless and society has finally had enough.

So what is replacing bling? Thankfully it is big, colourful, costume jewellery. Oversized, cheery, bubbly pieces of jewellery are now officially all the rage. Costume Rings have been big for a while now and bracelets and necklaces have begun to catch up. And the leader of the costume jewellery revolution? None other than Lola Rose, the London based brand designed and created by Nicola Gewirtz.

Gewirtz founded Lola Rose in 2000 as an 'affordable luxury' store. Her philosophy is that all women should be able to afford a luxury every now and then and it has certainly proved popular with Lola Rose devotees including many well known celebrities.

Lola Rose produces fashion jewellery that is fun. It doesn't take itself too seriously, it looks great and it exudes happiness and confidence. It is, in every way, the antithesis of bling which does take itself too seriously and exudes and ugly air of ostentatious parody. Lola Rose is the charm and delight of a day in the park as opposed to the hypocrisy and exclusion of a day in overpriced stores. It is, as Nicola Gewirtz intended, an affordable luxury.

The death of bling has brought about a new dawn, a colourful, happy, OTT new dawn of delight. This 'new dawn' is expressed in Nicola Gewirtz's Lola Rose, a brand of fashion jewellery taking the world by storm and resigning bling to the history books.