Learn Why Vix Swimwear is Brazil's Most Popular

Since making its first appearance on the beaches of Brazil and Southern California in 1998, Vix Swimwear has swept the fashion world and is now sought out by international superstars and design conscious beach goers everywhere. This brand combines function with sophistication to create the most alluring swimwear on the market.

Paula Hermanny is the driving force behind this company. She grew up on the Brazilian beaches and was surrounded by the world's most glamorous people from an early age. She moved to Southern California in the nineties. It was there that she found her calling when she noticed a distinct need for chic, high fashion swimwear on the beaches of So. California.

With her fine eye for detailing, Paula created her first Brazil cut bikinis with gemstone, gold and delicate embroidery accents. She chose only the best materials available and combined them with impeccable design, with sacrificing functionality. This was how she began her business and she has never lowered her standards.

Clearly, she was the right beachwear designer at the right time, because her creations were noticed and appreciated from the moment of their introduction and her company has only continued to grow in prestige and size. She has expanded her range beyond her original bikinis and now offers one piece swimsuits, coverups and caftans in her collection. Today, on any fashionable beach or resort anywhere on the planet, you will see Vix Swimwear.

People often mistakenly believe that "Vix" comes from the word "Vixen." Such is not the case, though. It actually comes from Paula Hermanny's home in Vitoria, Brazil. Vitoria is the bustling island capital of the Brazilian state of Espirito Santo. Within easy flying distance to and from Sao Paulo and Rio de Janiero, Vitoria is one of Brazil's major tourist and business centers and is renowned for its beaches.

Although it is an island, Vitoria is anything but cut off from the rest of the world. In fact, it is a very cosmopolitan city that mixes the best of both a tropical paradise and a sophisticated urban culture. Ms Hermanny, having been raised here, seems to have been destined to create some of the world's most fashionable resort and beach wear.

One of the hallmarks of all the Vix collections is the fact that they are sold separately as tops and bottoms. The ability to choose the perfect sized top for your bust size and the perfect bottom for your hip size ensures that the buyer gets the perfect fit for her body. Additionally, you can mix one top with another bottom and thus create your own perfect bikini. Between the Sofia Cruise Collection and the ViX Cruise and Summer collections, there is something for every woman. Mixing a frilly paisley bottom with a white strapless top adorned with gold jewelry is just one of the stunning combinations available. One of the marks of truly fine fashion design is the ability to make a black one piece swimsuit look alluring and unique. The Bazaar, part of the Cruise Collection, is such a swimsuit.